Blow It Out Your Ass Funny
"Can't innovate whatsoever more, my ass"
In the tardily 1990s I became quite obsessed with a brilliant wee plan called WindowBlinds, which enabled you lot to supplant the Windows UI with any you wanted.
My PC spent some time being a Mac, and being a BeOS box, and being a fabricated-up automobile from the futurity - but for all my fiddling I couldn't change the important thing: it'south not how a production looks that matters, merely how it works. WindowBlinds could change the old, but not the latter.
I was reminded of WindowBlinds today when I watched Apple'south WWDC 2013 keynote presentation. On the face of it, iOS seven looks similar a reskin, but there's much more to information technology than that.
Apple has done more than than modify the colours around and strip the shininess from the app icons. It's conspicuously informed by WebOS, Android, Windows Phone and the jailbreakers, simply Jonathan Ive is no magpie swooping around to steal annihilation shiny he sees. The iOS team has clearly sweated the small stuff to produce something that isn't just pretty to look at, just that'south genuinely going to make iOS nicer and more fun to employ.
iOS 7 rings my "desire it!" bell, as did the new MacBook Air, the terribly-named OS X Mavericks and the new and no doubtfulness hilariously expensive Mac Pro.
Keynotes can exist pretty tiresome things, but bar the tummy-churning demo fail at the beginning - and I exercise wonder why a developer got to show off robot toy cars, no affair how clever, at all - this one was mainly killer and very petty filler.
Still doomed, obviously
Back in April I wrote well-nigh the flurry of Apple Is Doomed stories, and argued that "claiming that Apple tree doesn't have anything in the pipeline is even more than ridiculous. At that place were half dozen years between the iPod and iPhone. We're supposed to write off Apple because information technology'southward been a whole half-dozen months since the iPad mini?"
One month later at that place's a brand new and completely unexpected-looking Mac Pro (wags have already dubbed it the iBin and the Tube), a whole new version of iOS, a new version of OS X, Haswell MacBook Airs, a music discovery app, iWork for iCloud, new versions of iWork (for the desktop) and iOS for cars. As Phil Schiller put it: "Can't innovate any more my ass."
What was interesting most the keynote wasn't just the products or Apple's obvious confidence, though. The politics were interesting too. Android received plenty of kickings, simply with the exception of the inevitable Windows eight dig Microsoft escaped relatively unscathed - and when Tim Cook unleashed Tim's Globe of Numbers equally he so loves to practise, the numbers were used to hammer Google, not Microsoft.
By an amazing coincidence, Apple tree's partner for Siri's spider web search results turned out to be not Google, just Bing. I might be reading as well much into things, but I felt that Apple's relationship with Facebook showed signs of cooling too.
It won't silence the doomsayers, but I reckon this keynote offered everything. Nosotros had products. We had politics. We even accept a mystery to solve, considering all the iOS 7 demos ran on iPhones, but not on iPads. What's Apple hiding?
Source: https://www.techradar.com/au/news/computing/apple/-can-t-innovate-any-more-my-ass-1157881
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